.elementor-47220 .elementor-element.elementor-element-964809d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;overflow:visible;}.elementor-47220 .elementor-element.elementor-element-964809d.e-con{--flex-grow:0;--flex-shrink:0;}@media(min-width:1601px){.elementor-47220 .elementor-element.elementor-element-964809d{--width:834px;}}/* Start custom CSS for text-editor, class: .elementor-element-7fafaee *//* ==================== BRAND IDENTITY ==================== */
        * {
            margin: 0;
            padding: 0;
            box-sizing: border-box;
        }
        
        :root {
            --fresh-green: #4CAF50;
            --fresh-green-dark: #388E3C;
            --fresh-green-light: #81C784;
            --deep-charcoal: #2c3e50;
            --warm-coral: #FF6B6B;
            --warm-orange: #FF8C42;
            --off-white: #F8F9FA;
            --light-gray: #E9ECEF;
            --white: #FFFFFF;
            --black: #1a1a1a;
            
            --font-headline: 'Montserrat', -apple-system, BlinkMacSystemFont, sans-serif;
            --font-body: 'Open Sans', -apple-system, BlinkMacSystemFont, sans-serif;
            --font-accent: 'Playfair Display', Georgia, serif;
            
            --max-width: 1200px;
            --border-radius: 8px;
            --shadow: 0 4px 6px rgba(0,0,0,0.1);
            --shadow-lg: 0 10px 30px rgba(0,0,0,0.15);
        }
        
        body {
            font-family: var(--font-body);
            line-height: 1.6;
            color: var(--deep-charcoal);
            background: var(--white);
        }
        
        h1, h2, h3, h4, h5, h6 {
            font-family: var(--font-headline);
            font-weight: 700;
            line-height: 1.2;
            margin-bottom: 1rem;
            color: var(--deep-charcoal);
        }
        
        h1 {
            font-size: clamp(2rem, 5vw, 3.5rem);
            font-weight: 800;
        }
        
        h2 {
            font-size: clamp(1.75rem, 4vw, 2.5rem);
            font-weight: 700;
            margin-top: 3rem;
        }
        
        h3 {
            font-size: clamp(1.25rem, 3vw, 1.75rem);
            margin-top: 2rem;
            color: var(--fresh-green-dark);
        }
        
        h4 {
            font-size: 1.25rem;
            color: var(--fresh-green);
            margin-top: 1.5rem;
        }
        
        p {
            margin-bottom: 1rem;
            color: var(--deep-charcoal);
            font-size: 1.1rem;
            line-height: 1.7;
        }
        
        strong {
            font-weight: 700;
            color: var(--deep-charcoal);
        }
        
        a {
            color: var(--fresh-green);
            text-decoration: none;
            transition: all 0.3s ease;
        }
        
        a:hover {
            color: var(--fresh-green-dark);
            text-decoration: underline;
        }
        
        /* ==================== LAYOUT ==================== */
        .container {
            max-width: var(--max-width);
            margin: 0 auto;
            padding: 0 20px;
        }
        
        .section {
            padding: 80px 0;
            width: 100%;
        }
        
        .section-light {
            background: var(--off-white);
        }
        
        /* ==================== HERO ==================== */
        .hero {
            background: var(--white);
            padding: 100px 20px 60px;
            text-align: center;
            position: relative;
        }
        
        .hero::before {
            content: '';
            position: absolute;
            top: 0;
            left: 0;
            right: 0;
            bottom: 0;
            background: linear-gradient(180deg, rgba(76, 175, 80, 0.03) 0%, rgba(255,255,255,0) 100%);
        }
        
        .hero-content {
            position: relative;
            z-index: 1;
            max-width: 900px;
            margin: 0 auto;
        }
        
        .hero h1 {
            margin-bottom: 2rem;
        }
        
        .hero-hook {
            font-size: 1.3rem;
            line-height: 1.8;
            color: var(--deep-charcoal);
            margin-bottom: 2rem;
        }
        
        /* ==================== ARTICLE CONTENT ==================== */
        .article-content {
            max-width: 800px;
            margin: 0 auto;
        }
        
        .intro-text {
            font-size: 1.2rem;
            line-height: 1.8;
            color: var(--deep-charcoal);
            margin-bottom: 2rem;
            font-weight: 600;
        }
        
        /* ==================== FEATURE CARDS ==================== */
        .shift-grid {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: 30px;
            margin: 40px 0;
        }
        
        @media (max-width: 968px) {
            .shift-grid {
                grid-template-columns: 1fr;
            }
        }
        
        .shift-card {
            background: var(--white);
            padding: 30px;
            border-radius: var(--border-radius);
            box-shadow: var(--shadow);
            transition: transform 0.3s ease, box-shadow 0.3s ease;
        }
        
        .shift-card:hover {
            transform: translateY(-5px);
            box-shadow: var(--shadow-lg);
        }
        
        .shift-number {
            display: inline-block;
            background: var(--fresh-green);
            color: var(--white);
            width: 40px;
            height: 40px;
            border-radius: 50%;
            text-align: center;
            line-height: 40px;
            font-weight: 700;
            margin-bottom: 15px;
        }
        
        .shift-card h4 {
            color: var(--deep-charcoal);
            margin-top: 0;
        }
        
        .shift-science {
            background: var(--off-white);
            padding: 15px;
            border-radius: 6px;
            margin: 15px 0;
            border-left: 4px solid var(--fresh-green);
        }
        
        .shift-science strong {
            color: var(--fresh-green-dark);
        }
        
        .what-works,
        .what-doesnt {
            margin: 15px 0;
        }
        
        .what-works strong {
            color: var(--fresh-green);
        }
        
        .what-doesnt strong {
            color: var(--warm-coral);
        }
        
        /* ==================== STRATEGY SECTION ==================== */
        .strategy-card {
            background: var(--white);
            padding: 35px;
            border-radius: var(--border-radius);
            box-shadow: var(--shadow);
            margin-bottom: 30px;
        }
        
        .strategy-card h3 {
            color: var(--fresh-green-dark);
            margin-top: 0;
        }
        
        .strategy-why {
            background: var(--off-white);
            padding: 20px;
            border-radius: 6px;
            margin: 20px 0;
        }
        
        .strategy-how {
            background: var(--light-gray);
            padding: 20px;
            border-radius: 6px;
            margin: 20px 0;
        }
        
        .strategy-how ul {
            margin: 10px 0;
            padding-left: 25px;
        }
        
        .strategy-how li {
            margin-bottom: 8px;
            line-height: 1.6;
        }
        
        .strategy-results {
            background: linear-gradient(135deg, var(--fresh-green-light) 0%, var(--fresh-green) 100%);
            color: var(--white);
            padding: 20px;
            border-radius: 6px;
            margin: 20px 0;
        }
        
        .strategy-results strong {
            color: var(--white);
        }
        
        /* ==================== CASE STUDY ==================== */
        .case-study {
            background: linear-gradient(135deg, var(--warm-coral) 0%, var(--warm-orange) 100%);
            color: var(--white);
            padding: 40px;
            border-radius: var(--border-radius);
            margin: 40px 0;
        }
        
        .case-study h3,
        .case-study h4,
        .case-study strong {
            color: var(--white);
        }
        
        .case-study-name {
            font-size: 1.5rem;
            margin-bottom: 10px;
        }
        
        .case-results {
            background: rgba(255,255,255,0.2);
            padding: 20px;
            border-radius: 6px;
            margin: 20px 0;
        }
        
        .case-insight {
            font-style: italic;
            font-size: 1.2rem;
            margin-top: 20px;
            padding: 20px;
            background: rgba(255,255,255,0.15);
            border-radius: 6px;
        }
        
        /* ==================== BUTTONS ==================== */
        .btn {
            display: inline-block;
            padding: 18px 40px;
            font-family: var(--font-headline);
            font-size: 1.1rem;
            font-weight: 700;
            text-align: center;
            border-radius: var(--border-radius);
            cursor: pointer;
            transition: all 0.3s ease;
            border: none;
            text-decoration: none;
        }
        
        .btn-primary {
            background: var(--warm-coral);
            color: var(--white);
            box-shadow: var(--shadow);
        }
        
        .btn-primary:hover {
            background: #E85555;
            transform: translateY(-2px);
            box-shadow: var(--shadow-lg);
            text-decoration: none;
        }
        
        .btn-green {
            background: var(--fresh-green);
            color: var(--white);
            box-shadow: var(--shadow);
        }
        
        .btn-green:hover {
            background: var(--fresh-green-dark);
            transform: translateY(-2px);
            text-decoration: none;
        }
        
        .btn-large {
            padding: 22px 50px;
            font-size: 1.3rem;
        }
        
        /* ==================== CTA BOXES ==================== */
        .cta-box {
            background: linear-gradient(135deg, var(--fresh-green) 0%, var(--fresh-green-dark) 100%);
            color: var(--white);
            padding: 50px;
            border-radius: var(--border-radius);
            text-align: center;
            margin: 60px 0;
        }
        
        .cta-box h2,
        .cta-box h3,
        .cta-box p {
            color: var(--white);
        }
        
        .cta-box-content {
            max-width: 700px;
            margin: 0 auto;
        }
        
        .cta-features {
            display: flex;
            justify-content: center;
            gap: 30px;
            margin: 30px 0;
            flex-wrap: wrap;
        }
        
        .cta-feature {
            background: rgba(255,255,255,0.2);
            padding: 15px 25px;
            border-radius: 6px;
            font-weight: 600;
        }
        
        .product-links {
            display: grid;
            grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
            gap: 20px;
            margin: 30px 0;
        }
        
        .product-link {
            background: rgba(255,255,255,0.15);
            padding: 20px;
            border-radius: 6px;
            transition: all 0.3s ease;
        }
        
        .product-link:hover {
            background: rgba(255,255,255,0.25);
            transform: translateY(-3px);
        }
        
        .product-link strong {
            display: block;
            color: var(--white);
            margin-bottom: 10px;
            font-size: 1.1rem;
        }
        
        /* ==================== RESPONSIVE ==================== */
        @media (max-width: 768px) {
            .section {
                padding: 60px 0;
            }
            
            .hero {
                padding: 60px 20px 40px;
            }
            
            .strategy-card,
            .case-study,
            .cta-box {
                padding: 25px;
            }
            
            .btn {
                width: 100%;
                max-width: 350px;
            }
        }/* End custom CSS */